Brand Growth with Snapchat Geofilters

What are Snapchat Geofilters?

First, Snapchat is a picture and video sharing app on Android and iOS. A Geofilter is a simple semi-transparent image file that a user may overlay Snapchat pictures. Once a picture or video is taken and before it is sent out a user can choose a Geofilter to be applied.  Snapchat accepts PNG image files at a resolution of 1920 (height) by 1080 (width), and roughly 75% transparent . If you want to test your mettle with Geofilters check out this page for details on getting started. You can build community Geofilters for free or purchase on-demand Geofilters for a modest fee. In the next section I’ll go over geo-fences and price.

What Kind of Price Do Geofilters Come With?

These filters are so cheap! Look at the examples below.

The first image is a fence around a residence for 24 hours with the minimum size of 20,000 sqft, its less than $10! Then I chose a game store on a Friday night, which is when most stores have busy gaming events, and covered the store and some of the parking lot; only $5 for the few hours. Then I thought well let’s break it and I tried it on Autzen Stadium. I’ve been to University of Oregon’s stadium and it’s big! It can fit 50,000 – 60,000 people in it. To cover the stadium for 4 hours in the evening is only $300.

Ok, so $300 isn’t just a few bucks like the other examples but to potentially reach thousands of eyes, that’s cheap! If you’ve got a designer and a product for college aged people, I implore you to try it! Let’s look at how to create brand growth with Snapchat Geofilters.

Can You Have Brand Growth with Snapchat Geofilters?

I know some people will look at snapchat and think “I can’t sell on there, why try?” I’ll answer “You can’t sell through a TV or a radio commercial, can you?” Once they realize it’s a branding move to encourage customers, I think they will see the purpose. If you have good talent behind the filter you can potentially reach hundreds of people.

  1. Design a PNG file with an appealing overlay
  2. Choose date
  3. Choose an area and draw a fence.
  4. Submit for review
Just A Demonstration

I listen to a lot of Gary Vaynerchuk, and one thing he always says is be a practitioner. So before I wrote this I made a filter saying hi to him and geo-fenced his very own office. Here is a screen shot of the email from Snap saying it’s live.

brand growth with Snapchat Geofilters Live

Nothing really exciting but I know if I got a filter from someone across the country I’d be pretty excited. If you’ve ever attempted brand growth with Snapchat Geofilters, please let me know. I’d like to hear some stories about how it worked or didn’t work for people. It’s so cheap that I’m going to be messing around with it quite a bit more. Go to these links for the technical rules for Community and On-Demand Geofilters.

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